Not Your Mama’s Medicare: Creating a Beneficiary Experience for the Modern Era
This complimentary webinar is brought to you by
Today’s seniors aren’t your average Golden Girls—they’re active, tech-savvy, and are living and working longer. But when it comes to Medicare, they’re only feeling one thing: Dread with a capital D. That’s bad news for your customer experience, star ratings, and plan use. Join this session to learn why traditional Medicare education no longer resonates with today’s users, and how to turn those frowns upside down with a more delightful, human-first experience.
Topics at a Glance
- The significance of seniors are living “younger” than they used to and breaking away from the traditional “learn, earn, and retire” path.
- Why traditional communication strategies fail to resonate with today's active and energetic senior population—and how to effectively engage them.
- The secret to striking the right balance of reaching thousands of folks at once, while driving personal connections that build confidence (and delight!) in you as a provider.
Who Should Attend
- Insurance Carriers (VP of Marketing/Sales, CGO, CRO, CSO, VP of Quality/Improvement)
- Broker Consultants (CGO, CRO, CSO)
- FMOs/eBrokers (Principal, Owner, VP of Sales/Marketing)
Top Reasons to Attend
- Be among the first to access new research that reveals exactly why today’s Medicare experience isn’t working and, more importantly, what you can do to fix it.
- Discover the real reasons trust in the Medicare education and enrollment process is so low—and strategies you can leverage to build a trusted experience the beneficiary values.
- Learn the tactics you need to modernize the Medicare experience, finally creating a streamlined, user-friendly journey for beneficiaries.
- Uncover the communication strategies that appeal to today’s active, energetic senior population, and how to use them in your programs.
