If You Believe You Are Healthy Then Why Change?

New proprietary research from Wunderman Health has discovered that most people - regardless of the severity of their condition and unhealthy lifestyles - believe they are much healthier than they actually are.  This misperception creates a challenge:  how can marketers inspire action when action is not perceived as necessary.

Building on the webinar presented by Wunderman Health, Advertising Age and Modern Healthcare earlier this year, the Wunderman “Health Inertia” Report takes a closer look at this phenomenon and how marketers can disrupt it.

  • Health Inertia - New research into the clash of perception versus reality and how traditional marketing approaches reinforce, rather than change, the behavior we call Health Inertia.
  • Emotional Influence - How marketers can use content to tap into individuals' perceptions, emotions and unconscious desires to disrupt Inertia.​​​​​​​
  • Analytics in Action - Advanced analytics techniques like rapid mass experimentation (RME) that can be leveraged to create the personal, emotionally-intelligent connections that inspire action. 

Download the full report here.


Tags: Health, Member Engagement

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