RISE Survey on Member Engagement

Final Report on Consumer Engagement in Healthcare Now Available

Many enterprises have the need to better engage members and patients. Enterprise goals may be straightforward, like collecting HRA data; or, more complex like driving smoking cessation. There are many ways to interact with members, and enterprises often know little about which approaches are most effective.

The RISE Association sponsored a 2016 survey of its membership designed to break new ground by identifying benchmarks for member and patient engagement efforts, and the results are now in.

  • Many groups focused on driving engagement are small. Among responding enterprises, almost half of all teams dedicated to consumer engagement have only 1 to 5 FTE’s and manage a median budget of $3.7MM/year. 12.2% top 20 FTE’s.
  • The largest departments are more than 3x more likely to routinely use consumer marketing techniques, like A/B testing, than the smallest groups, which implies real differences in engagement sophistication and resources.
  • Nearly 90% of respondents reported growing interest from senior leaders, while only half report growing budgets, so there is a need to do more with less.
  • Respondents report that working with clinicians is 6x more effective than texting. This highlights the prevailing wisdom that physicians and care managers are the most effective influencers of decisions; and at the same time, it highlights the immaturity of text as a channel in healthcare communications.

 The results suggest that many healthcare firms are still learning how to engage consumers. The fact that larger teams with more resources are more likely to leverage the capabilities of outside vendors and implement A/B testing suggests an increased risk of smaller firms finding themselves in a “have not” category who lack the insights and budgets required to successfully engage their consumers. 

 To read the full report, click HERE.

 If you have any questions about the report or are interested in learning more about Consumer Engagement Partners, please contact:

 Jack Newsom, ScD                                                                

Advisor

Consumer Engagement Partners

jack@engagementdecisions.com                  

(781) 454-5827

www.engagementdecisions.com 


Categories: Survey, engagement
Tags: member engagement survey

Log on to Your Rise Account

Forgot your password?
Create an Account

Association Sponsors

Latest Posts

It’s not Obamacare anymore. It’s our national health-care system.

By Drew Altman and Larry Levitt July 29 Drew Altman is president and chief executive of the Henry J. Kaiser Family Foundation. Larry Levitt is senior vice president of the Kaiser Foundation. Republicans failed to repeal and replace the Affordable Care Act early Friday because of divisions within their own ranks, and because they tried not only to repeal and replace the ACA but also to cut and cap the Medicaid program, generating opposition from many red-state governors and their senators. But most of all, they failed because they built their various plans on the false claim — busted by the Congressional Budget Office — that they could maintain the same coverage levels as the ACA and lower premiums and deductibles, while at the same time slashing about a trillion dollars from Medicaid and ACA subsidies and softening the ACA’s consumer protection regulations. Had they succeeded, they would have won a big short-term victory with their base, which strongly supports repeal, but suffered the consequences in subsequent elections as the same voters lost coverage or were hit with higher premiums and deductibles. ...
Read More

Where to Now? True North Again

By Kevin Mowll, Executive Director of the RISE Association The failure of the Republicans to repeal, replace, or wreck ObamaCare is a wakeup call for everyone, not just Republicans. While the RISE Association steers away from purely political commentary, the lesson of this protracted political mess needs to be called out for the sake of putting our priorities straight around public policy regarding healthcare reform. In the attached Wall Street Journal article, which suggests that bipartisan solutions are the only remaining way forward, the author proffers hope that the blistering truth will be obvious to all the participants in the 7-year-long fracas around repeal and replace. The bloodied players may still brood in frustration that their political wills were not enough to win, but the author wonders if cooler heads will prevail. I, for one, am not so sanguine; yet I can only hope. https://www.wsj.com/articles/republicans-search-for-answers-can-they-find-any-across-the-aisle-1501259286 The lesson I take away from the many years of wrangling is that the ObamaCare political football games demonstrates that political wills are not the way forward. They lose sight of the True North issue at hand. Rather, the failures of both political parties in arriving at a bipartisan solution signals the fact that what is good for America is good healthcare policy, not political prowess over rivals. Governing from the fringe is not sustainable in a democracy. ...
Read More

Upcoming Conference

 

RISE West 2017 

Featuring three pre-conference workshops, and five tracks covering 20+ in-depth session topics, this event is an extraordinary value-proposition you don’t want to miss. Hear from industry thought leaders, as well as health plan and provider group experts who will share practical insights and updated lessons learned from the trenches on critical topics in risk adjustment, quality improvement, data management, coding compliance & more!

More

Upcoming Webinar

The Encounter Management Best Practices Playbook

What encounter best practices can managed care plans put into place to help them manage the pace of change in formats, rules and regulations? What do managed care plans have to stop doing if they want to ensure business continuity with their encounter operations in the face of change and bleeding revenue? What can you do to make sure your plan isn’t one of the ones that figured these things out too late? Join us to get answers to these questions and more on September 12th.

 

Connect With Us

Copyright © 2014 Resource Initiative & Society for Education. All rights reserved.